• Jim Canfield

Be a Different Employer



One of the best ways to attract top talent is to make your company stand out from others. When candidates are looking for a job, they want a company with a strong company culture that offers benefits and makes them proud to be employees.


Stand Out


Companies like Zappos and Google have redefined the employee experience. But you don’t have to be a billion-dollar company to create a culture that attracts the best candidates. Simply find ways to create an environment that offers fabulous fun, rewards, recognition, and personal convenience programs. How can you do this and stand out from the crowd?


Reward and Recognize


When creating a unique and fun work culture, focus on these three steps to support and

recognize employees who currently hold these positions as well as those whom you’ll bring on board as spots open up:

  • Build a compensation system—When an employee excels, they might receive a bonus or special performance incentive fee (SPIF). Payouts should be frequent—monthly or quarterly—so employees associate the bonus with their current performance.

  • Create a recognition system—Ensure that highflyers receive regular pats on the back for superb results. Consider spotlighting these employees in your monthly letter to your team or another company-wide communication tool or forum.

  • Provide training and tools—You're counting on associates in your key customer-facing jobs to deliver excellent performance, so you must shower them with the training and support they need to be winners. Consider special training for these new hires above and beyond your standard onboarding process.


From onboarding to retaining great employees, being a different employer will help your company keep a competitive edge in the recruiting and hiring market.

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