To help your employees write clear, measurable goals, here’s a formula they can follow. They’ll be well on their way to setting effective goals. 

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Nothing leads to success like having clear, written goals that are continually communicated to every constituency. Unfortunately, most companies’ goals are largely unknown outside senior management, and senior managers often may have only a vague understanding of the goals. To get where you want to go, everyone from the person who sweeps the floors at night to the chief executive must know where the company is headed, what the company goals are, why the goals are important, and what their specific role is in achieving the goals.