CEO Tools: About the Book
Monday, March 10, 2014
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CEO Tools: The Nuts-n-Bolts of Business for Every Manager's Success
Written by an eight-time veteran CEO, this book equips managers everywhere with the right business tools to accelerate business results dramatically for themselves, their employees and their customers. CEO Tools then goes on to assure ease-of-use and effective application of the tools by providing unique implementation aids not found in other business books.
This go-do-it book is not just another how-to. It gives the reader tools to make more money in business immediately.
The book itself is a quick-and-easy read at about 250 pages that are fully absorbable in an airplane ride or two. Implementation of every tool may take a bit longer, a challenge amply answered by the included CD that greatly accelerates the go-do process. Of course most of the CD tools are also available via laptop for browsing or implementing while in airplanes. While the book is written in a whimsical, anecdotal yet compelling style, the tools are offered in an orderly fashion. Graphics, tables and easy-to-read charts illustrate the book both to showcase the tools and to facilitate use of the tools.
The author cites experiences from running eight different companies, ranging in size from $1 million to $250 million in annual sales. These companies bridge the spectrum from service to manufacturing to high-tech to distribution and include union/non-union, public/private, growth/declining, and regional/national/international situations. The author is a nationally known speaker, giving about 100 talks each year on these tools.
Each of the seven core chapters contains a dozen or so money making business tools with callouts in the margins and helpful implementation tips. Cross-references and additional resources are abundantly provided to augment application of the business tools.
To further assure easy tool implementation, the book has a handy computer CD for use in any IBM-compatible PC. This provides instant computer access to the 24 automated tools from the book's over 100 management tools. This truly is a go-do book, made more so by placing the tools literally at the reader's fingertips in this fashion. Icons in the book's margins link the reader to the matching icon on the computer CD. This enables readers to bring up tools instantly for customizable use in their business.
The CD also offers a master icon that can be placed on their computer desktops to access the tools readily at any time. A few tools are Internet-based and are uniquely linked from the icon to the Internet, including for example, a short audio version of the toolkit and a longer streaming-media version, already in place. A plus to the book's practicality is its organization by toolkits (chapters) that naturally correspond to the author's seven-step management process. Each chapter concludes with a summary page or two offering the Top 10 Tools in a toolkit for that chapter, again to accelerate the go-do aspect of the book. Finally, a quick reference list depicts the top 10 CD/desktop tools and the top 10 non-computer tools from the book. CEO Tools is intended for every business manager's bookshelf and computer desktop.
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