Here are some ideas on getting these goal-realization tools to work in your company:
 1 – Ask your managers to set goals with key employees within their departments/divisions; then  walk-the-four-corners (W4C) with each manager one day each week and spend a few minutes asking those key employees to think specifically about “how” they’ll implement to achieve the goals; follow up in subsequent walks and chat with each on their implementation.
 2 – Give frequent feedback to all employees (weekly and monthly) on actual company/departmental/divisional performance and results.  Use CEO Monthly Letter and Weekly Update.
 3 – Ask each of your direct report managers to write a one-page M-O-R (monthly operations report) to address specifically:  What happened this month, What should have happened this month, What will we be making happen next month.
 4 – Try the Quarterly Priorities Manager tool (QPM) for increasing accountability at the senior and next level down in management (see QPM at www.ceotools.com/blog).
 5 – Have a 1 to 3 hour meeting once a quarter to re-assess the goals and how they’re working; revamp as necessary.
As usual, we wish you best results using these tools! 

Very best regards,  Kraig

 1 – Strategic Goal RANGE to motivate Employees!
 2 – Strategic CEO Monthly Letter to all Employees.
 3 – Innovative interim Goals (e.g., Q1=$1.00).
 4 – Price-Mix-Volume Strategies. 
 5 – Ask Employees about Strategic Direction.
 
How do these five strategic methods apply to your business?

1 – Set RbR (reasonable-but-reaching basic goal, do-able but not daunting.  Then set a higher Big Audacious Goal where it’s okay to fail.  Get employee buy-in on that goal range through communication.
2 – Send a paper-copy of a “strategic” CEO Monthly Letter to all employees.  Explain the strategy, show why it’s of value to employees, and get buy-in for employee engagement.
3 – Set and communicate innovative interim goals, like Q1=$1.00 of profit in a typically loss quarter, report to employees on them, explain their value.
4 – Strategize how to improve business MIX (search on “mix” at www.ceotools.com/blog for ideas); trade price to fill up your business with volume; get your price-mix-volume formula down pat!
5 – Walk-the-four-corners (W4C) and ask employees what they think about your strategy; questions they might have; how best to implement.

Once again, hope these tools and approaches improve your company’s performance!

With best wishes,
Kraig Kramers

 1 – Use What Gets Measured (and Managed) Gets Done – WGM&MGD!
 2 – “Hoosiers” gives us the Best Management Practices
 3 – W4C (walk-the-four-corners) to inculturate Employees with Goals
 4 – 1-Page Business Plan focuses All Employees on Goals 
 5 – Bring Suppliers and Customers into Your Plans & Goals
 
How to use these?  Try these ideas:

1 – Use WG&MGD – What gets measured gets done, you already know that; now just add “managing” your business so that everyone is plugged into what behavior changes the “measuring” points to!
2 – Show the movie “Hoosiers” to your managers in a meeting and encourage them to talk about the management messages after showing the film; you’ll be amazed at the subsequent improvement in management and communication in your business.
3 – Walk-the-Four-Corners (W4C) for 20 minutes and ask different employees each day how to make improvements in your business.  You’ll see an increase in pace and goal-realization in just a few weeks of doing this.
4 – Give your 1-page business plan to every employee and then while doing your W4C talk to employees about their roles in making that plan come to life.
5 – Get suppliers and customers into your plans and goals by meeting with them, giving them your appropriate 1-page business plan, and showing them how the plan and goals help them; you’ll suddenly engage incredibly supportive allies!

As usual, may these ideas benefit you and your business all year.

Best regards,
Kraig Kramers

 Get employee engagement with WGM&MGD!
 Coach employees to treat customers NICER!
 Ask employees how to create customer CONVENIENCE.
 Regular recognition of employee greatness.
 CEO get involved & focus on customer service.
 
Here are some suggestions for implementing and applying these tools.

Employee engagement with What Gets Measured, AND MANAGED, gets done:  Clearly, posting a few key indicators that employees identify with is helpful, especially using Trailing 12-Month Charts.  Managers who also get “buy-in” or “employee engagement” by those employees will be all the more successful with What-Gets-Measured-AND-MANAGED-Gets Done!

Coaching employees to treat customers more nicely obviously creates far superior results, as evidenced by the unique approach of Southwest Airlines (now also emulated by WestJet).

Asking employees how to create more CONVENIENCE for customers will both engage the employees and at the same time improve customer relations.  It’s reported that 82% of all lost customers is due to employee apathy or just plain rudeness.

We’ve talked often of RECOGNITION as the most motivational tool with employees.  Check chapter 7 of the “CEO Tools” book for ideas here (available from Amazon at very low price).

Finally, the CEO and senior managers can set the example by focusing on customers in many ways.  Just talking positively about customers to employees or being with customers will do it.  Clark Johnson, the hugely successful of Pier 1 Imports, wrote a letter every week to all employees about customers; every week for over seven years!

We really hope  these few tools will boost your top and bottom-lines throughout 2013!

Kindest regards, Kraig

 Customer TOMA Tool
 Customer Care Tool
 Feed Customer-Garden
 Give Customers 100:100
 Customer Calendar

What is each and how implement to get remarkable results?  The most impactful tool for getting new customers and selling existing customers more is the TOMA (top-of-mind-awareness) system given to us by the greatest marketing guru, Jim Cecil.  Very simply, touch both customers and prospects eight times a year with a “non-selling” message…they will contact YOU the minute they need what you do sell.  You will be Top-of-Mind with them!  That simple!  Use a CRM (customer relationship management) tool to send them a personal card, a tool that will help them, an article that might be of interest, just a “touch.”  See the free TOMA tool on our website for more detail.

Customer Care is also simple: provide amenities to your customer that no one else does.  Like an informational monthly summary that talks about their business, not yours.

Feed Customer Garden (also from Jim Cecil):  separate your customers into three or four groups that individually need a different kind of “customer care” — your competitors don’t do this!

Give Customers 100:100 is a combination of the above: when you provide the accumulated attention from the above tools, you are giving the customer “100%” or maybe even 110%.  Then when you need favors of customers, they will be happy to accommodate a request for a one-time earlier payment, or understanding of a slightly late shipment, or a concession of some other kind.  They’re willing to give 100% because you did.

Finally, the Customer Calendar is simply a tracking system to assure you are doing the above new behaviors; a simple reminder system to alert you to take action.  More detail on each tool is available at www.ceotools.com and www.ceotools.com/BLOG for you.

As always, we hope these ideas help your top-line and thereby your bottom-line in 2013!

With very best New Year and business betterment wishes, Kraig

With that as the focus, here are the topics for each month:
1)  Top five customer tools to grow top-line results.
2)  Top five people tools to grow top and bottom lines.
3)  Top five planning tools to improve focus on goals.
4)  Top five strategy tools to grow top-line.
5)  Top five goal realization tools.
6)  Top five tools to track key indicators and turn measure-into-action.
7)  Top five ideas to incrementally grow top-line.
8)  Top five ideas to handle inflation.
9)  Top five ideas to sell more to existing customers.
10) Top five ideas to sell more to new customers.
11) Top five tools for probable 2014 recession.
12) Top five tools of the year!

Once again, our hope is that the 2013 year brings you huge success using these and other business tools!  Also included below is the Top 45 Tools list.

Very best throughout 2013, Kraig

To help with this, all the CEO Tools at www.ceotools.com have now been UPGRADED FOR USE THROUGH THE END OF 2013 to help effect those three steps.  Grab the 4-Charts Tool NOW and start managing your destiny in 2013 with the 3-step technique. Even better, get the 5-Charts Tool, a mini-dashboard which includes the 4-Charts, and then add your own “WHAT CAUSES SALES” — the fifth chart all set and ready for your use now. Click on New Tools Catalog above-left at www.ceotools.com to see and get these tools for 2013. You can build them yourselves using the free PDF –or– download the Excel version and you can copy-paste your numbers into the data sheet and begin success planning and management immediately!

The idea here is to create that little key-indicator dashboard and take action!  Please print the free PDF for the 4-Chart and 5-Chart tools from “New Tools Catalog” and build that mini-dashboard.  Voila, you’re quickly on your way to an improved 2013 even before the new year begins in January!

May this coming year bring to you much success using these and other business tools!

Best holiday and Holy Day wishes to all,  Kraig

ANTICIPATE THE FUTURE!  Many economists see a recession starting around mid-2013 or sooner, so prepare now to PRO-ACT:  1)Improve cash-flow with better and earlier measures and actions; 2)Pro-act to cut discretionary costs plus identify cheaper approaches; 3)Identify and pursue actively “What Causes Sales” on a programmed basis; 4)Find new sources of income and cash. And, if the economy actually improves instead of recesses, your anticipatory focus in these key areas will improve your business even more!

In each area: download or build a Cash Manager Tool and identify in advance your cash pro-actions; pre-design your cost and expense cutting pro-actions, triggered by specific economic key indicators as they are published weekly and monthly; download or build the “What Causes Sales” tracking dashboard and again pre-identify your pro-actions for building/maintaining top-line results month-by-month through the end of 2013 and into 2014; and finally, visit our blog at www.ceotools.com/blog to see prior editions of these 12-Seasons where we’ve identified dozens of ways to find additional sources of cash and income.

More focus and detail in these areas will occupy this space in coming months.

Our wish is that your hope or perhaps even hopelessness turns into HOPEFULNESS as you “anticipate” the future and “pro-act” in advance of economic and business evolution.

Good luck to all,  Kraig

Check out the other articles here at our blog for other parts of the 1-Page Business Plan.  This is the principal culture statement for your business and tells all your constituencies what your company is all about!

Here’s how to hugely benefit from T12Ms:   first, use T12M and Trailing-52-Week and Trailing-4-Quarter Charts for ALL your metrics or key indicators. Also use Twelve-Month-Moving Average Charts for all your percents, ratios, and indices.

Second, follow the simple “rules of the road” from the following Chart Tips List:
1. Line graphs, never bar charts, seldom pie. 
2. One graph per chart…stack charts vertically if you want comparatives!
3. Two years of history plus the year we’re now in and tracking.
4. Re-scale to fill up vertical space (search on RE-SCALING at ceotools.com/blog).
5. T12M for one variable vs. 12MMA for two (%, ratio, index).
6. Right chart time frequency:  T12M, T4Q, T52W, and/or T365D.
7. Power-Tools:  4-Charts, 5-Charts, 8-Charts @ www.ceotools.com.
8. Only T12M-type charts; those ordinary and YTD charts lie!
9. You can track ANYTHING with T12M and related charts.
10.Use to forecast, budget, or projections – then track actuals against.
11.No trailing 3-month, 6-month, or 18-month charts:  they’ll bite you!
12.Charts should have white background and big data point markers along
   the lines of your graphs.
13.Eventually, we’ll talk about 3-over-3 and 12-over-12 charts (also known
   as rate-of-change charts), but please understand T12Ms thoroughly first,
   else confusion will probably result!  Yes, I do love those RoC charts, too!
14.Try Dashboards: visit www.ceotools.com, click on New Tools Catalog,
   then scroll down to various dashboards on many business topics!

Third, whenever you review at a T12M or equivalent, use your “analytical brain” to see what is really happening, and then take action.  You can turn on your analytical brain simply by asking these three questions:
1) What are the charts trying to tell me?
2) Why is this happening?
3) What could or should I do about this?  Namely, do take action!

You will find T12Ms and the like will be MUCH more helpful in pointing all your business decisions in prodigiously positive and productive directions.

My wish is that your tracking with T12Ms from now on gives you HUGE advantages over competition!    All the best, Kraig Kramers