Why not…substitute costly services for less costly (niche into smaller, more specialized jobs)?   Maybe do much smaller jobs and create a niche which your larger competitors haven’t wanted to be in; example might be do remodeling construction instead of major projects.  Why not brainstorm this with your key people to see what might be do-able here? — Please leave your comment to add to these ideas below!

Why not…instead of adjusting price, adjust the amount you sell for the price?  For example, a pound of coffee isn’t anymore; it’s somewhere between 11 and 12.5 ounces.  Maybe you feel it’s sneaky to increase price this way, but it’s being done everywhere, right or wrong.  If the customer still perceives value, it’s probably okay.  Another idea: airlines, banks, and others have long been adding “fees” instead of just increasing price.  Again, right or wrong, it is what is taking place in the world and is now coming to be accepted.  The real question is:  how can you BEST increase your price, and still assure the customer gets a proper price-to-value deal?  Food for thought, analysis, trial, and implementation. — Please add your comment below to improve these ideas!