|
Manager's Tools
CEO Tools Book
Manager's Media
Alliances
Syndication
|
Archive for February, 2010
Thursday, February 25th, 2010
Why not…share your advertisement DEVELOPMENT costs with non-local competitors. Identify a few competitors not in your geographic, demographic, exact produt or service, or country markets. Discuss with them how you could advertise, promote via direct mail or tradeshow or referral or email JOINTLY in terms of developing the pitch, then just sub-insert your name or logo in the executed version. Example: you sell Microsoft products or others’ productrs/services/support and you and a distant geographic competitor have similar offerings; combine the basic website and advertisements and direct mail pieces jointly, then drop in your own logos etc for your actual promotional piece for your local market. Why not start talking about it with non-locals now? — Please leave your comment to add to these ideas below!
Tags: management tools, more sales, recession tools Posted in Grow Business Profitably | Comments Welcome »
Friday, February 19th, 2010
Why not…deliver your product or service in more convenient ways for customers. Try drive-thrus like Starbucks, try delivering by email instead of postal or UPS/Fedex, try all-in-one invoice with product with all use/support documentation, try automatic helpful email hints on use/application including before date of delivery. Try what your competitors haven’t done. Want some ideas? Just ask your customers! — Please provide your comment below to add to these ideas!
Tags: management tools, more sales, recession tools, software Posted in Recession Remedies | Comments Welcome »
Monday, February 15th, 2010
Over the next ten weeks, we’ll provide a weekly quick idea for improving business success. These will be short and to the point, always asking “what if” you tried this, or “why not” try this. Hope these ideas improve your business throughout 2010. Very best, Kraig — Oh, almost forgot: please feel free and even always encouraged to add your comments below.
Tags: management tools, more sales, recession tools, software Posted in Recession Remedies | Comments Welcome »
Saturday, February 13th, 2010
The Great Recovery…yes, you can up-shift in this upturn! We’re in the “recovery” phase, well mostly – YAY! How about some ideas on being the best in the great-but-slow-recovery that’s enticing us all? Here are some of the consulting involvements I’ve done over the past eight-to-ten months with clients to improve their businesses – I’m hoping these will encourage you to pursue avenues you might have avoided or discounted due to the economic decline:
+ Continued to coach a CEO with 30%+ growth per year
over past five years.
+
Improved sales
of a client through key indicator tracking and focus.
+ Influenced/counseled highly profitable growth
in 2009 for a small lender
.
+ Guided borrowing process to get a client over $10 million of new financing
.
+ Re-focused a management team on accountability to sustain growth.
+ Encouraged/supported a completed acquisition
Tags: management tools, more sales, recession tools, software Posted in Recession Remedies | Comments Welcome »
Sunday, February 7th, 2010
says:
Kraig, Great point in your recent article on cash management. Credit is no longer cash!
The fine print on any line of credit states that the lender can reduce or revoke the line of credit, or possibly require immediate repayment of drawn funds. You don’t find such small print on a twenty-dollar bill! (Or a checking account balance, for that matter.) Jon
Kraig adds: be cautious of the “offset” provisions in your checking or other deposit accounts at banks; those footnotes probably say something about the lender being able to offset any indebtedness using your deposit funds, without your approval or perhaps even notification! Again, Jon and Red are right: Cash ain’t cash unless it’s cash! PS – it was the “New Tools for 2010 and Cash Ain’t Cash” article below to which we’re referring here.
Tags: management tools, recession tools, software Posted in Recession Remedies | Comments Welcome »
Monday, February 1st, 2010
Grab this one! It’s a list of links to websites providing mostly free Key Indicator information, like economic indicators, business indicators, and demographic indicators that can help you grow your business profitably. We call them and we guarantee you’ll get valuable information from them. Very best wishes, Kraig
Hey, I’m commenting on my blog because we’ve added as a great key indicator source for unemployment and productivity – but remember, these are Government-reported numbers…
Tags: management tools, more sales, software Posted in Recession Remedies | 1 Comment »
|
Search
You are currently browsing the CEO Tools Blog blog archives
for February, 2010.
Archives
Categories
|